zaSOS.com

 From what-degree-of-sexuality-is-acceptable department:

Theage.com.au reports that “Lee Jeans' controversial "Lolita" ad poster for spring-summer 2006 has been found acceptable by the Advertising Standards Board.[...]

But while the board acknowledged "there were sexual overtones in the pose, and her consumption of the lollipop", it said that a degree of sexuality in advertising was not unacceptable.

"The board (notes) that the woman is over 18, is fully clothed in attire that is fashionable amongst young women for summer, and that there is no nudity," its determination said.

"The board also (notes) that consumption of this style of lollipop is now common amongst people over 18." Full article is at theage.com.au

 It’s not the first time Lee and others play controversy card to draw the eyeballs. Here is an image from 1997:

Few more examples are at asa.org.uk …